In a broad sense, video surveillance networks have changed the way they operate particularly with the rising increase in physical security attacks. The integration of control, intrusion detection, and video monitoring in one unified system is a critical requirement of businesses, nowadays. “The need of the hour is a technology that evolves and teaches itself rather than administrators defining a set of rules and updating them every now and then,” says Jim White, the executive general manager of iCetana. “To that end, we’ve created a solution based on cognitive technology that learns every day about what is normal and is always on the lookout for what is abnormal.”
With computer vision and machine learning expertise in its bag, iCetana provides a solution which focuses on the unseen events that require immediate attention. The software develops a learning model by detecting what is normal in a particular environment without the help of additional programming. Its self-learning ability studies regular motion patterns from a video, such as the movement of vehicles and people in no-go zones.
The company understands that although it’s the same core technology that is applied across every customer’s infrastructure, every site has a different learning model. Being a horizontal solution, iCe-tana’s solution can be customized accordingly and is designed to adapt to the nature of the environment, be it smart cities, educational and professional campuses, government operations or public places.
For instance, companies in the education industry require leveraging their security and compliance by closely monitoring their operations. In one such case, a university based in the U.S., with a vast colony of students and various faculties faced issues regarding security on the campus. With iCetana’s modern infrastructure, the campus was able to connect with external facilities such as public transport and foster a secure environment within the site.
Speaking about the future of the company, CEO and Director, Chris Farquhar says, “We are looking at growth in public safety, operational compliance, and production efficiencies and part of the work is not just being able to identify unusual events but also in interpretation and understanding of a scene from a technological standpoint.” Being at the forefront of digitalization, the company wants to advance the growth of video assets and build an environment that is immune to threats.